A steady stream of creator content builds a reinforcing cycle of brand visibility and business growth.
Build brands from the ground up. Amplify existing momentum.
One brand’s success. A portfolio built to grow.
Multi-brand operations: from proving the approach with one brand to applying it across the group.
GMV growth
+379%
Order growth
+306%
Proven shop strategies, creator relationships, and content expertise are reused across more brands in the group, enabling coordinated growth across the portfolio.
Henkel’s professional haircare portfolio
PatPat x BE | Growing through family matching
Family matching styles brought to life through creator content.
Organic traffic
40%
Creator partnerships connect family fashion with everyday moments, supporting product discovery and organic engagement.